Global marketing : concepts, strategies, practice : text and readings /
Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...
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| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Cincinnati, OH :
South-Western College,
1995.
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| Ämnen: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01071cam a2200337 i 4500 | ||
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.848 |b AK-S |
| 100 | 1 | |a Akhter, Syed H. | |
| 245 | 0 | 0 | |a Global marketing : |b concepts, strategies, practice : text and readings / |c Syed H. Akhter. |
| 260 | |a Cincinnati, OH : |b South-Western College, |c 1995. | ||
| 300 | |a xxii, 634 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Export marketing. |
| 650 | 0 | 4 | |a Export marketing. |
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| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||