Global marketing : concepts, strategies, practice : text and readings /

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Global marketing : concepts, strategies, practice : text and readings /

Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...

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Dades bibliogràfiques
Autor principal:	Akhter, Syed H.
Format:	Llibre
Idioma:	English
Publicat:	Cincinnati, OH : South-Western College, 1995.
Matèries:	Marketing. Export marketing.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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