Financial services and the consumer /

Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

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Dettagli Bibliografici
Autore principale: Burton, Dawn.
Natura: Libro
Lingua:English
Pubblicazione: London : Routledge, 1994.
Soggetti:
Finance.
Economics.
Great Britain.
Industry.
Financial services industry > Great Britain.
Financial services industry.
Consumers' preferences > Great Britain.
Consumers' preferences.
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