Financial services and the consumer /

Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

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Bibliografiske detaljer
Hovedforfatter: Burton, Dawn.
Format: Bog
Sprog:English
Udgivet: London : Routledge, 1994.
Fag:
Finance.
Economics.
Great Britain.
Industry.
Financial services industry > Great Britain.
Financial services industry.
Consumers' preferences > Great Britain.
Consumers' preferences.
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Beskrivelse
Summary:Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.
Fysisk beskrivelse:133 p. ; 21.5cm.
ISBN:0415099625

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