Financial services and the consumer /
Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London :
Routledge,
1994.
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services. |
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| Descripción Física: | 133 p. ; 21.5cm. |
| ISBN: | 0415099625 |