Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Burton, Dawn.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : Routledge, 1994.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
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005 20030304142835.0
008 010315|1994 vm 000 eng
020 |a 0415099625 
040 |a IRC  |c IRC  |d IRC 
041 0 |a eng 
082 1 4 |a 332.10941  |b BU-D 
100 1 |a Burton, Dawn. 
245 0 0 |a Financial services and the consumer /  |c Dawn Burton. 
260 |a London :  |b Routledge,  |c 1994. 
300 |a 133 p. ;  |c 21.5cm. 
520 3 |a Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services. 
630 0 4 |a Finance. 
630 0 4 |a Economics. 
630 0 4 |a Great Britain. 
630 0 4 |a Industry. 
650 0 4 |a Financial services industry  |z Great Britain. 
650 0 4 |a Financial services industry. 
650 0 4 |a Consumers' preferences  |z Great Britain. 
650 0 4 |a Consumers' preferences. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng