Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

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Hlavní autor: Burton, Dawn.
Médium: Kniha
Jazyk:English
Vydáno: London : Routledge, 1994.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
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100 1 |a Burton, Dawn. 
245 0 0 |a Financial services and the consumer /  |c Dawn Burton. 
260 |a London :  |b Routledge,  |c 1994. 
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650 0 4 |a Consumers' preferences  |z Great Britain. 
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980 |a Mạng thư viện Đại học Đà Nẵng