Financial services and the consumer /
Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
London :
Routledge,
1994.
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| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01261cam a2200397 i 4500 | ||
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| 001 | 000049378 | ||
| 003 | 9123 | ||
| 005 | 20030304142835.0 | ||
| 008 | 010315|1994 vm 000 eng | ||
| 020 | |a 0415099625 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 332.10941 |b BU-D |
| 100 | 1 | |a Burton, Dawn. | |
| 245 | 0 | 0 | |a Financial services and the consumer / |c Dawn Burton. |
| 260 | |a London : |b Routledge, |c 1994. | ||
| 300 | |a 133 p. ; |c 21.5cm. | ||
| 520 | 3 | |a Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services. | |
| 630 | 0 | 4 | |a Finance. |
| 630 | 0 | 4 | |a Economics. |
| 630 | 0 | 4 | |a Great Britain. |
| 630 | 0 | 4 | |a Industry. |
| 650 | 0 | 4 | |a Financial services industry |z Great Britain. |
| 650 | 0 | 4 | |a Financial services industry. |
| 650 | 0 | 4 | |a Consumers' preferences |z Great Britain. |
| 650 | 0 | 4 | |a Consumers' preferences. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||


