Financial services and the consumer /

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Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

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Bibliografiske detaljer
Hovedforfatter:	Burton, Dawn.
Format:	Bog
Sprog:	English
Udgivet:	London : Routledge, 1994.
Fag:	Finance. Economics. Great Britain. Industry. Financial services industry > Great Britain. Financial services industry. Consumers' preferences > Great Britain. Consumers' preferences.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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