International marketing research /

The nature and scope of international marketing research. Marketing research in the international environment. International marketing research process. Preliminary stages of the research process. Secondary data research. Marketing research on the internet. Primary data research. Qualitative and obs...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Kumar, V.
Formáid: Leabhar
Teanga:English
Foilsithe: Upper Saddle River, N.J. : Prentice Hall, 2000.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng