International dimensions of marketing /

This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...

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Bibliographic Details
Main Author: Russow, Lloyd C.
Other Authors: Terpstra, Vern.
Format: Book
Language:English
Published: Cincinnati : South-Western College, 2000
Edition:4th ed.
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Institutions: Mạng thư viện Đại học Đà Nẵng