International dimensions of marketing /

This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...

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書誌詳細
第一著者: Russow, Lloyd C.
その他の著者: Terpstra, Vern.
フォーマット: 図書
言語:English
出版事項: Cincinnati : South-Western College, 2000
版:4th ed.
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