International dimensions of marketing /

This book is about: Marketing and international marketing; The environment of international marketing; Foreign consumers and foreign markets; International marketing research; Product strategies for World markets; International distributions decisions; ...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Russow, Lloyd C.
Awduron Eraill: Terpstra, Vern.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Cincinnati : South-Western College, 2000
Rhifyn:4th ed.
Pynciau:
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