Sonic branding :

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Sonic branding : An introduction

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a ne...

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Библиографические подробности
Главный автор:	Jackson, Daniel M.
Формат:	‌
Язык:	Undetermined
Опубликовано:	New York Palgrave Macmillan 2003
Предметы:	Advertising,Music in advertising Brand name products
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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