Sonic branding : An introduction
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a ne...
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New York
Palgrave Macmillan
2003
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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