Sonic branding : An introduction
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a ne...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Palgrave Macmillan
2003
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01074nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_116524 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 542000 | ||
| 082 | |a 659.142 | ||
| 082 | |b J13 | ||
| 100 | |a Jackson, Daniel M. | ||
| 245 | 0 | |a Sonic branding : | |
| 245 | 3 | |b An introduction | |
| 245 | 0 | |c Daniel M. Jackson, Paul Flberg | |
| 260 | |a New York | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2003 | ||
| 520 | |a Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. | ||
| 650 | |a Advertising,Music in advertising | ||
| 650 | |x Brand name products | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||