Sonic branding : An introduction

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a ne...

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Bibliografski detalji
Glavni autor: Jackson, Daniel M.
Format: Knjiga
Jezik:Undetermined
Izdano: New York Palgrave Macmillan 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Sažetak:Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.