The future of marketing : Critical 21st century perspectives

For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Kitchen, Philip J.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: New York Palgrave Macmillan 2003
विषय:
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