The future of marketing : Critical 21st century perspectives

For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Kitchen, Philip J.
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: New York Palgrave Macmillan 2003
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ