The future of marketing : Critical 21st century perspectives

For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...

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Bibliographic Details
Main Author: Kitchen, Philip J.
Format: Book
Language:Undetermined
Published: New York Palgrave Macmillan 2003
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ