The future of marketing : Critical 21st century perspectives
For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | Kitchen, Philip J. |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
New York
Palgrave Macmillan
2003
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Παρόμοια τεκμήρια
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