The future of marketing : Critical 21st century perspectives
For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...
Đã lưu trong:
| Hovedforfatter: | Kitchen, Philip J. |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
New York
Palgrave Macmillan
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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af: Nijhoff, Martinus
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Global trends 2005 : an owner's manual for the next decade. /
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af: Jungk, Robert
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Bibliothèque laffont des thèmes
af: Kahn, Herman
Udgivet: (1976) -
Adolescents' preparation for the future: Perils and promise: A report of the study group on Adolescence in the Twenty-First Century
Udgivet: (2002)