The future of marketing : Critical 21st century perspectives
For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...
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| Язык: | Undetermined |
| Опубликовано: |
New York
Palgrave Macmillan
2003
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Добавить метку
Нет меток, Требуется 1-ая метка записи!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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