The future of marketing : Critical 21st century perspectives
For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning mar...
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
New York
Palgrave Macmillan
2003
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| Soggetti: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1053000 | ||
| 082 | |a 658.8 | ||
| 082 | |b K62 | ||
| 100 | |a Kitchen, Philip J. | ||
| 245 | 4 | |a The future of marketing : | |
| 245 | 0 | |b Critical 21st century perspectives | |
| 245 | 0 | |c Edited by Philip J. Kitchen | |
| 260 | |a New York | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2003 | ||
| 520 | |a For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning marketing to fit a different marketplace, whether professionalism in marketing is an oxymoron, a marketing perspective on corporate branding, and a manifesto for retro revolutionaries | ||
| 650 | |a Marketing,Twenty-first century | ||
| 650 | |x Forecasting,Forecasts | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||