Developing new food products for changing marketplace
When Brody and Lord could find no suitable textbook for their course in product policy for food marketing majors at St. John's University, they cobbled together notes and invited in speakers for several years. Finally they had had enough, and invited specialists to write accounts of the various...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Boca Raton, Fla.
CRC Press
2008
|
| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| सारांश: | When Brody and Lord could find no suitable textbook for their course in product policy for food marketing majors at St. John's University, they cobbled together notes and invited in speakers for several years. Finally they had had enough, and invited specialists to write accounts of the various aspects. They emphasize that developing new food products is a systemic process that must engage every part of the company, including marketing, design, the laboratory, legal, and of course the bookkeeper. Well, the big boss can probably stay in the Bahamas, in fact it is probably better that way. |
|---|