Developing new food products for changing marketplace
When Brody and Lord could find no suitable textbook for their course in product policy for food marketing majors at St. John's University, they cobbled together notes and invited in speakers for several years. Finally they had had enough, and invited specialists to write accounts of the various...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Boca Raton, Fla.
CRC Press
2008
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01209nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_134357 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1452000 | ||
| 082 | |a 664.00685 | ||
| 082 | |b B863 | ||
| 100 | |a Brody, Aaron L | ||
| 245 | 0 | |a Developing new food products for changing marketplace | |
| 245 | 0 | |c Aaron L. Brody, John B. Lord. | |
| 260 | |a Boca Raton, Fla. | ||
| 260 | |b CRC Press | ||
| 260 | |c 2008 | ||
| 520 | |a When Brody and Lord could find no suitable textbook for their course in product policy for food marketing majors at St. John's University, they cobbled together notes and invited in speakers for several years. Finally they had had enough, and invited specialists to write accounts of the various aspects. They emphasize that developing new food products is a systemic process that must engage every part of the company, including marketing, design, the laboratory, legal, and of course the bookkeeper. Well, the big boss can probably stay in the Bahamas, in fact it is probably better that way. | ||
| 650 | |a New products,Kỹ nghệ thực phẩm,Food industry and trade | ||
| 904 | |i Trọng Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||