Lateral marketing :

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Lateral marketing : New techniques for finding breakthrough ideas

Rather than perpetuating the vertical marketing practice of segmentation, two marketing specialists offer a framework for generating new products and services to meet marketing gaps. An example given by Kotler (Northwestern U.) and Trias de Bes (Barcelona) is of getting computer-less consumers to sh...

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Dades bibliogràfiques
Autor principal:	Kotler, Philip
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hoboken, N.J. John Wiley & Sons, Inc. 2003
Matèries:	Marketing,Tiếp thị Management,Quản trị
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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