Lateral marketing :

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Lateral marketing : New techniques for finding breakthrough ideas

Rather than perpetuating the vertical marketing practice of segmentation, two marketing specialists offer a framework for generating new products and services to meet marketing gaps. An example given by Kotler (Northwestern U.) and Trias de Bes (Barcelona) is of getting computer-less consumers to sh...

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書誌詳細
第一著者:	Kotler, Philip
フォーマット:	図書
言語:	Undetermined
出版事項:	Hoboken, N.J. John Wiley & Sons, Inc. 2003
主題:	Marketing,Tiếp thị Management,Quản trị
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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