Applications in basic marketing : Clippings from the Popular Business Press

The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and la...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Perreault, William D.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston, MA. McGraw-Hill/Irwin 2005
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Miêu tả
Tóm tắt:The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and large well-known companies as well as new, small ones. They cover important issues related to marketing strategy planning for both domestic and global markets.