Applications in basic marketing : Clippings from the Popular Business Press

The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and la...

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Détails bibliographiques
Auteur principal: Perreault, William D.
Format: Livre
Langue:Undetermined
Publié: Boston, MA. McGraw-Hill/Irwin 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ