Applications in basic marketing : Clippings from the Popular Business Press
The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and la...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, MA.
McGraw-Hill/Irwin
2005
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01113nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_138884 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 39.38 | ||
| 082 | |a 658.8 | ||
| 082 | |b P455 | ||
| 100 | |a Perreault, William D. | ||
| 245 | 0 | |a Applications in basic marketing : | |
| 245 | 0 | |b Clippings from the Popular Business Press | |
| 245 | 0 | |c William D. Perreault, E. Jerome McCarthy | |
| 260 | |a Boston, MA. | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2005 | ||
| 520 | |a The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and large well-known companies as well as new, small ones. They cover important issues related to marketing strategy planning for both domestic and global markets. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản trị | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||