Marketing management a customer-oriented approach

Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Clow, Kenneth E
Awduron Eraill: Baack, Donald
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Thousand Oaks, Calif. Sage 2010
Pynciau:
Mynediad Ar-lein:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một