Marketing management a customer-oriented approach

Includes bibliographical references and index; The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscraf...

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主要作者: Clow, Kenneth E
其他作者: Baack, Donald
格式: 图书
语言:Undetermined
出版: Thousand Oaks, Calif. Sage 2010
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在线阅读:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21246
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