Marketing management : Knowledge and skills

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through c...

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Hlavní autor: Peter, J. Paul
Médium: Kniha
Jazyk:Undetermined
Vydáno: Boston McGraw-Hill/Irwin 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ