Marketing management : Knowledge and skills

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through c...

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Bibliographic Details
Main Author:	Peter, J. Paul
Format:	Book
Language:	Undetermined
Published:	Boston McGraw-Hill/Irwin 2007
Subjects:	Marketing,Marketing,Tiếp thị,Tiếp thị Management,Management,Quản lý
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management Knowledge and skills

by Peter, J. Paul
Published 2007

Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Marketing management : knowledge and skills

by Peter, J Paul
Published 1998

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management : Knowledge and skills

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