How to Sell An Idiot : 12 Steps To Selling anything to anyone
The defining characteristic in an idiot is cluelessness. The challenge for sales professionals is to surgically implant enough of a clue in their idiot customers to reach the correct buying decision. The problem comes when salespeople forget that they have inner idiots, too._ True sales professional...
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New Jersey
John Wiley & Sons
2006
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Tóm tắt: | The defining characteristic in an idiot is cluelessness. The challenge for sales professionals is to surgically implant enough of a clue in their idiot customers to reach the correct buying decision. The problem comes when salespeople forget that they have inner idiots, too._ True sales professionals work to ensure their own clues are intact. The critical path to selling to the clueless is a 12-stage process. |
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