Principles of customer relationship management
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
Mason, Ohio
Thomson/South-Western
2008
|
| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01208nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_153324 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 94.57 | ||
| 082 | |a 658.8 | ||
| 082 | |b B225 | ||
| 100 | |a Baran, Roger J. | ||
| 245 | 0 | |a Principles of customer relationship management | |
| 245 | 0 | |c Roger J. Baran, Robert J. Galka, Daniel P. Strunk | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson/South-Western | ||
| 260 | |c 2008 | ||
| 520 | |a The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business | ||
| 650 | |a Relationship marketing,Customer relations,Quan hệ với khách hàng | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||