Relationship marketing

Relationship marketing a consumer experience approach

Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...

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Bibliographic Details
Main Author: Baron, Steve
Other Authors: Conway, A
Format: Book
Language:Undetermined
Published: Los Angeles SAGE 2010
Subjects:
Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271

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