Relationship marketing a consumer experience approach
Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Los Angeles
SAGE
2010
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| 主題: | |
| オンライン･アクセス: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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