Relationship marketing a consumer experience approach
Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...
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| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Los Angeles
SAGE
2010
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| Onderwerpen: | |
| Online toegang: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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