Relationship marketing a consumer experience approach
Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
Los Angeles
SAGE
2010
|
| Ämnen: | |
| Länkar: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|