Essentials marketing research
This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent in...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Fort Worth, TX
Dryden Press
1999
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Byddwch y cyntaf i adael sylw!