Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business

One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Levinson, Jay Conrad
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston Houghton Mifflin 1989
Konular:
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ