Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business
One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Boston
Houghton Mifflin
1989
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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