Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business

One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -...

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Bibliografiske detaljer
Hovedforfatter: Levinson, Jay Conrad
Format: Bog
Sprog:Undetermined
Udgivet: Boston Houghton Mifflin 1989
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.