Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business

One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Levinson, Jay Conrad
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston Houghton Mifflin 1989
विषय:
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
विवरण
सारांश:One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.