Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business

One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Levinson, Jay Conrad
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Boston Houghton Mifflin 1989
Aiheet:
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ