Marketing đương đại

Sách thể hiện nội dung cơ bản của marketing đương đại, phân tích và đánh giá các tình huống bên trong và bên ngoài marketing, thiết kế các chiến lược, chương trình marketing mix, tổ chức thực hiện và quản lý kế hoạch marketing, các tình huống...

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Bibliographic Details
Main Author:	Ngô, Bình
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh 2009
Subjects:	Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01073nam a2200205Ia 4500
001	CTU_155123
008	210402s9999 xx 000 0 und d
020			\|c 120000
082			\|a 658.8
082			\|b B312
100			\|a Ngô, Bình
245		0	\|a Marketing đương đại
245		0	\|c Ngô Bình, Nguyễn Khánh Hưng
260			\|a Thành phố Hồ Chí Minh
260			\|b Đại học Quốc gia Thành phố Hồ Chí Minh
260			\|c 2009
520			\|a Sách thể hiện nội dung cơ bản của marketing đương đại, phân tích và đánh giá các tình huống bên trong và bên ngoài marketing, thiết kế các chiến lược, chương trình marketing mix, tổ chức thực hiện và quản lý kế hoạch marketing, các tình huống điển hình nhằm cung cấp thêm thông tin các trường hiển hình tại Việt Nam.
650			\|a Marketing
904			\|i Bạch Trúc
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing đương đại

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