Marketing đương đại

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Marketing đương đại

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Sách thể hiện nội dung cơ bản của marketing đương đại, phân tích và đánh giá các tình huống bên trong và bên ngoài marketing, thiết kế các chiến lược, chương trình marketing mix, tổ chức thực hiện và quản lý kế hoạch marketing, các tình huống...

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Dades bibliogràfiques
Autor principal:	Ngô, Bình
Format:	Llibre
Idioma:	Undetermined
Publicat:	Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh 2009
Matèries:	Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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