Marketing đương đại

Sách thể hiện nội dung cơ bản của marketing đương đại, phân tích và đánh giá các tình huống bên trong và bên ngoài marketing, thiết kế các chiến lược, chương trình marketing mix, tổ chức thực hiện và quản lý kế hoạch marketing, các tình huống...

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Bibliographic Details
Main Author:	Ngô, Bình
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh 2009
Subjects:	Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing đương đại

by Ngô, Bình
Published 2009

Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Marketing đương đại

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