CRM unplugged : releasing CRM’s strategic value
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can a...
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| Formato: | Livro |
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Hoboken, N.J.
Wiley
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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