CRM unplugged : releasing CRM’s strategic value

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can a...

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Autor principal: Bligh, Philip
Format: Llibre
Idioma:Undetermined
Publicat: Hoboken, N.J. Wiley 2004
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