Relationship selling
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa...
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| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Boston
McGraw-Hill/Irwin
2008
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01287nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_166260 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 22.35 | ||
| 082 | |a 658.85 | ||
| 082 | |b J73 | ||
| 100 | |a Johnston, Mark W. | ||
| 245 | 0 | |a Relationship selling | |
| 245 | 0 | |c Mark W. Johnston, Greg W. Marshall | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2008 | ||
| 520 | |a Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike | ||
| 650 | |a Selling,Relationship marketing,Customer relations,Quan hệ khách hàng | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||