The new public :

The new public : Professional communication and the means of social influence

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociologica...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Mayhew, Leon H.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Cambridge Cambridge University Press 1997.
Konular:
Public relations,Quan hệ công chúng,Communication,Giao tiếp
Social aspects,Khía cạnh xã hội
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.

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