The new public : Professional communication and the means of social influence

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociologica...

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Chi tiết về thư mục
Tác giả chính:	Mayhew, Leon H.
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Cambridge Cambridge University Press 1997.
Những chủ đề:	Public relations,Quan hệ công chúng,Communication,Giao tiếp Social aspects,Khía cạnh xã hội
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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520			\|a Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.
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650			\|x Social aspects,Khía cạnh xã hội
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The new public : Professional communication and the means of social influence

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