The new public : Professional communication and the means of social influence
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociologica...
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| Format: | Buch |
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Cambridge
Cambridge University Press
1997.
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01250nam a2200229Ia 4500 | ||
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| 001 | CTU_166829 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 43.06 | ||
| 082 | |a 659.2 | ||
| 082 | |b M469 | ||
| 100 | |a Mayhew, Leon H. | ||
| 245 | 4 | |a The new public : | |
| 245 | 0 | |b Professional communication and the means of social influence | |
| 245 | 0 | |c Leon H. Mayhew | |
| 260 | |a Cambridge | ||
| 260 | |b Cambridge University Press | ||
| 260 | |c 1997. | ||
| 520 | |a Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined. | ||
| 650 | |a Public relations,Quan hệ công chúng,Communication,Giao tiếp | ||
| 650 | |x Social aspects,Khía cạnh xã hội | ||
| 904 | |i Trọng Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||