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The new public : Professional communication and the means of social influence

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociologica...

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Bibliographic Details
Main Author: Mayhew, Leon H.
Format: Book
Language:Undetermined
Published: Cambridge Cambridge University Press 1997.
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ