The new public : Professional communication and the means of social influence

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociologica...

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Bibliografske podrobnosti
Glavni avtor:	Mayhew, Leon H.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Cambridge Cambridge University Press 1997.
Teme:	Public relations,Quan hệ công chúng,Communication,Giao tiếp Social aspects,Khía cạnh xã hội
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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The new public : Professional communication and the means of social influence

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