Analytical marketing

This book stems from a latent need we perceived in our joint research work. During our construction of analytical models for various decision problems in marketing, the question arose as to whether the type of output we were producing would be taught to students specializing in marketing.

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Hlavní autor: Simon, Leonard S.
Médium: Kniha
Jazyk:Undetermined
Vydáno: New York Harcourt, Brace & World 1970
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Analytical marketing 
245 0 |c Leonard S. Simon, Marshall Freimer 
260 |a New York 
260 |b Harcourt, Brace & World 
260 |c 1970 
520 |a This book stems from a latent need we perceived in our joint research work. During our construction of analytical models for various decision problems in marketing, the question arose as to whether the type of output we were producing would be taught to students specializing in marketing. 
650 |a Marketing,Tiếp thị 
650 |x Management,Mathematical models,Quản lý,Mô hình toán 
910 |a Hải 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ