Analytical marketing
This book stems from a latent need we perceived in our joint research work. During our construction of analytical models for various decision problems in marketing, the question arose as to whether the type of output we were producing would be taught to students specializing in marketing.
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
New York
Harcourt, Brace & World
1970
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| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00883nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186053 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b S594 | ||
| 100 | |a Simon, Leonard S. | ||
| 245 | 0 | |a Analytical marketing | |
| 245 | 0 | |c Leonard S. Simon, Marshall Freimer | |
| 260 | |a New York | ||
| 260 | |b Harcourt, Brace & World | ||
| 260 | |c 1970 | ||
| 520 | |a This book stems from a latent need we perceived in our joint research work. During our construction of analytical models for various decision problems in marketing, the question arose as to whether the type of output we were producing would be taught to students specializing in marketing. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Mathematical models,Quản lý,Mô hình toán | ||
| 910 | |a Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||