Marketing principles

This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher...

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Bibliographic Details
Main Author: Nickels, William G.
Format: Book
Language:Undetermined
Published: Englewood Cliffs, N.J. Prentice-Hall 1982
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ