Marketing principles
This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher...
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Format: | Book |
Language: | Undetermined |
Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
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Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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