Uncommon service : How to win by putting customers at the core of your business

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.

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Bibliografiset tiedot
Päätekijä: Frei, Frances X.
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Boston, Massachusetts Harvard Business Review Press 2012
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ