Product strategy and management
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
Gardado en:
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
New York
FT Prentice Hall
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00861nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_187873 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1806000 | ||
| 082 | |a 658.56 | ||
| 082 | |b B168 | ||
| 100 | |a Baker, Michael John | ||
| 245 | 0 | |a Product strategy and management | |
| 245 | 0 | |c Michael Baker and Susan Hart | |
| 260 | |a New York | ||
| 260 | |b FT Prentice Hall | ||
| 260 | |c 2007 | ||
| 520 | |a This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses. | ||
| 650 | |a Quản lý sản phẩm,Product management,New products | ||
| 650 | |x Management | ||
| 910 | |a Thoại Linh - Bé Thảo,Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||