Product strategy and management

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Baker, Michael John
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: New York FT Prentice Hall 2007
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Cur Síos
Achoimre:This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.