Product strategy and management
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
New York
FT Prentice Hall
2007
|
| Những chủ đề: | |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| Tóm tắt: | This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses. |
|---|