Product strategy and management
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
New York
FT Prentice Hall
2007
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Streszczenie: | This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses. |
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