Marketing strategy : A decision-focused approach
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
McGraw-Hill Education
2010
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01309nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_190114 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b W183 | ||
| 100 | |a Walker, Orville | ||
| 245 | 0 | |a Marketing strategy : | |
| 245 | 2 | |b A decision-focused approach | |
| 245 | 0 | |c Orville Walker, John Mullins | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill Education | ||
| 260 | |c 2010 | ||
| 520 | |a Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||