Marketing strategy : A decision-focused approach
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
New York
McGraw-Hill Education
2010
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|