Marketing strategy :

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Marketing strategy : A decision-focused approach

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...

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Dades bibliogràfiques
Autor principal:	Walker, Orville
Format:	Llibre
Idioma:	Undetermined
Publicat:	New York McGraw-Hill Education 2010
Matèries:	Marketing,Tiếp thị Management,Quản lý
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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