Marketing strategy : A decision-focused approach
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
Đã lưu trong:
| Hovedforfatter: | Walker, Orville |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
New York
McGraw-Hill Education
2010
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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Marketing strategy :
Udgivet: (2005) -
Marketing Strategy: A decision - Focused approach
af: Walker, Orville C
Udgivet: (2010) -
Marketing management :
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Udgivet: (2007) -
Customer-Oriented Marketing Strategy
af: Dalgic, Tevfik
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Global marketing strategy
af: Chee, Harol
Udgivet: (1998)