Marketing strategy : A decision-focused approach

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Walker, Orville
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: New York McGraw-Hill Education 2010
विषय:
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